OUR LEGACY

Advancing Measure 110 Across Oregon

Prior to the passage of Measure 110, Oregon ranked among the highest in the nation for substance use disorder, and dead last in access to overdose prevention and recovery services. Fentanyl’s arrival along the I-5 corridor sent overdose deaths soaring throughout Oregon, while the COVID-19 pandemic overwhelmed the state’s already under-resourced behavioral health system. People were left without meaningful options — no treatment, no housing, and no support — while the criminal legal system remained the default response to substance use. Oregon’s law enforcement-driven response to substance use only deepened harm.

Voters demanded a better way.

In November 2020, Oregon voters passed Measure 110 — making the state the first in the nation to decriminalize personal possession of drugs and redirect state cannabis tax revenue toward services that are evidence-based and proven to save lives: treatment, overdose prevention, housing, peer support, and culturally-specific care.

Measure 110’s passage represented more than a policy change; it was a powerful rejection of continuing to respond to substance use with failed drug war tactics — and a bold statement: people struggling with substance use deserve help, not handcuffs.

Two young Black men from Fresh out sit in front of a large glass window, looking at a laptop and talking.

Measure 110 made a historic investment in care.

Under Measure 110, Oregon increased funding for overdose prevention and recovery services and established Behavioral Health Resource Networks (BHRNs) in every county. Each BHRN offered a continuum of services including:

  • Medical detox

  • Residential and outpatient treatment

  • Overdose prevention 

  • Peer support

  • Recovery housing — including stabilization, transitional, long-term, and family options

  • Culturally and linguistically specific care

  • Low-barrier access to services — with no insurance or immigration documentation required

Measure 110 made a difference. Arrests dropped. Racial disparities in policing declined. Thousands more people were able to access care. The narrative around substance use began to shift — towards one rooted in health and dignity, not punishment. Measure 110 didn’t fix everything. No single policy could. But it cracked open the door to a better future. And it reminded us — and the people most in pain — that they are not alone, they are not broken, and they are loved.

Former HJRA Executive Director Tera Hurst smiles while wearing a black blazer and a white patterned blouse, with a blurred background.

“Measure 110 was designed to dismantle the racist architecture of the War on Drugs and build a public health infrastructure in its place.”

— Tera Hurst, Former Executive Director, HJRA

What was planned as a one-year project had evolved into a five year movement to implement, defend and uphold the vision behind Measure 110. In July 2025, after successfully protecting Measure 110 funding even after decriminalization was repealed, HJRA sunset. 

We changed the conversation. We expanded access to care. We showed what’s possible when a state leads with compassion instead of fear — and when policy centers healing over harm.

We may never fully measure the impact of what we built. It was too expansive, too rooted in human connection. But we know it saved lives, shifted public understanding, and gave people something they hadn’t felt from the system in a long time: dignity.

Our key accomplishments shaped this historic chapter in Oregon’s drug policy by:

  • HJRA reframed substance use as a public health issue. We elevated recovery success stories, pushed back on stigma and misinformation, and made the case — in media, community forums, and in the Capitol building — for investment in evidence-based, community-driven care.

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  • When initial Measure 110 funding delays threatened to shut down critical programs during the height of the pandemic and the arrival of fentanyl in Oregon, HJRA successfully advocated for the early release of some Measure 110 funds. These Access to Care grants helped providers stay open and serve their communities during a critical time.

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  • HJRA’s robust Technical Assistance Hub supported over 50 community and culturally-specific harm reduction and recovery organizations, many of which had never received state funding before. This support helped providers expand operations, strengthen infrastructure, and meet the growing demand for services as the overdose crisis intensified.

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  • HJRA convened a statewide Policy Table gathering experts, providers, and people with lived experience to guide Measure 110’s implementation. This advisory body played a key role in shaping funding priorities, informing legislative strategy, and ensuring that the voices of those most impacted by criminalization remained at the center of the policy. The Policy Table became a model for collaborative, community-driven governance in Oregon’s evolving approach to behavioral health.

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  • HJRA helped establish and protect the Oversight and Accountability Council (OAC) — a groundbreaking grantmaking body made up of people with lived experience, community leaders, and subject matter experts. The OAC ensured funding decisions were guided by those most directly impacted by criminalization. In 2025, under SB 610, the council’s role was shifted from grantmaking to advisory — but the values it was built on continue to influence how care is delivered in Oregon.

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  • Over multiple legislative sessions, HJRA fought to protect the intent and integrity of Measure 110. In coalition with community partners — from the “Yes on 110” ballot measure campaign, to our own Policy Table composed of leaders with lived experience, and as part of the Oregonians for Safety & Recovery Coalition — we helped mobilize the community to stand in support of a health-based approach to substance use. We coordinated testimony, and beat back repeated attempts to defund or dismantle the law,  including efforts leading up to the repeal of decriminalization through HB 4002 in 2024.

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  • HJRA brought together lawmakers, agency leaders, providers, and people with lived experience as part of Oregon’s largest-ever governmental delegation to Portugal. The delegation studies Portugal’s public health approach to drug policy, a model of decriminalization and investment in care. The delegation helped inform Oregon’s own policy evolution and demonstrated national leadership in pursuing compassionate, evidence-based responses to substance use.

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  • This program pairs law enforcement with trained peer outreach workers to connect people struggling with substance use to care instead of arrest. Co-developed with the Peer Company (formerly MHAAO) and the Portland Police Bike Squad, this program offers real-time, low-barrier support with minimal law enforcement involvement. From its earliest days, HJRA led media and messaging efforts, elevated frontline success stories, and built public and political support. We successfully advocated for permanent funding from the City of Portland, Multnomah County, and the State of Oregon as part of the fentanyl emergency response — helping the project grow beyond a pilot into a statewide model for compassionate care with minimal law enforcement interaction and warm handoffs to trained outreach workers.

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Our Impact: Funding in Action

We couldn’t have accomplished these wins without you.

READ OUR LETTER OF RECOGNITION